Monday, August 31, 2009

What is Zrii?

Zrii is a powerful, new liquid nutritional drink, rooted in the ancient wisdom of Ayurveda. Widely considered one the world's most rejuvenating superfoods, Amalaki forms the basis of this delicious, functional beverage.

Zrii synergistically combines Amalaki with six other herbs and fruits, including Haritaki, Tulsi, Turmeric, Ginger, Jujube, and Schizandra. Blended in a base of pomegranate, pear, and grape juice, Zrii is packed full of antioxidants, bio-available Vitamin C, free-radical scavenging Polyphenols, and bioflavanoids and natural enzymes. This unique formulation is designed to promote cellular rejuvenation, immune function and increased vitality.
How does Zrii reach the body's cells for maximum effect?

Zrii utilizes a liquid delivery system to promote optimal absorption and assimilation of its active botanical ingredients. One of the unique aspects of Zrii is the synergistic effect of its botanicals, which derive from ancient Ayurvedic formulations. Rather than just consuming large amounts of Amalaki, Ayurveda recommends combining it with other herbs. These herbs open the channels of the body, increase metabolic activity, and drive the nutritional components of Amalaki deeper into the cells and tissues. The addition of Ginger, Turmeric, and Tulsi, in particular, support this deep, cellular delivery.

As this process takes places, unwanted cellular debris and waste will naturally begin to loosen from the tissues. Ayurveda prizes Haritaki fruit as one of the most efficient botanicals for gently detoxifying unwanted byproducts from the colon and bodily tissues. Along with Amalaki, the prized Chinese fruits of Schizandra and Jujube also act as general tonics for the blood and brain, creating an overall balancing effect for the mind and body.

How was Zrii formulated?

There was tremendous discernment in the formulation of Zrii by a team of MDs, nutritional PhDs and Ayurvedic scholars. The process spanned over nine months and over 70 rounds of fine-tuning the formulation. As successful physicians, researchers and authors in the integrative medical field, the formulators aimed to create a wholly unique product based upon the Amalaki fruit. The team rooted the formulation in the 5,000 year-old tradition of Ayurveda, while combining these ancient principles with modern nutritional and biochemical science.

They began by looking at the classical Ayurvedic formulations using the Amalaki fruit— of which there are literally hundreds. Eventually, the potent triad of Amalaki, turmeric and Tulsi (a formulation traditionally known as Nisha Amalaki Yoga) became the foundation of Zrii. The formulators felt confident in choosing these botanicals due to both their prized nutritional properties in Ayurveda, as well as the hundreds of modern scientific studies conducted on these three botanicals throughout the world. Eventually, the team chose the equally impressive synergistic botanicals of Ginger, Haritaki, Schizandra and jujube to round out the formulation.

In order to successfully integrate these botanicals into a liquid delivery system, the formulators had to go back to the basics of Ayurvedic nutrition/formulation, and examine:

rasa - balance of the six tastes present in the product

virya - heating/cooling and acid/alkaline forming properties of the combination

vipaka - post digestive effect on the tissues

gunas - individual qualities if the botanicals

prabhav - unique actions of the botanicals

dhatus - impact on the seven tissues (from gross to subtle)

agni - impact on the digestive and metabolic fires

doshas - how it balances the three constitutional body-mind types: vata, pitta and kapha

The team then had to conduct modern nutritional research (such as anti-oxidant potency and human studies using digestive markers) to ensure that the combination was both potent and safe for daily consumption.

(This material taken from website)

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